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CEO Survey Reveals Three Key Focus Areas for Industrial Metal-Cutting Companies

December 15, 2016 / , , , , , ,


Industrial manufacturers find themselves competing in an increasing uncertain global market with rising customer expectations and ever-evolving technology, according to the 19th Annual Global CEO Survey from PricewaterhouseCoopers (PwC).

The survey found that only 24% of manufacturing CEOs think global growth will improve over the next 12 months compared to 34% last year, and 23% think it will worsen compared to 18% the prior year. In addition, just 29% of industrial manufacturers are confident of revenue growth in the next 12 months, but when given a three-year span, 46% of manufacturers think they’ll see growth.

Data also suggests that CEOs believe business risk has increased.  According to the survey, 55% of industrial manufacturing CEOs said opportunities have increased during the past three years; however, 61% believe the number of threats has increased.

The PwC survey, which interviewed 205 industrial, manufacturing CEOs in 53 countries, revealed that industrial manufacturing companies are working hard to deliver results year after year, but most understand that the future brings complex challenges. The survey highlights three key focus areas for today’s industrial manufacturing CEOs:

  1. Great expectations and influences. When asked to describe their company’s purpose, the survey found many industrial manufacturing CEOs believed it was centered on filling customer needs or developing first-class products, but others said it was creating a great place to work for employees or achieving social goals. And the influences that impact that purpose and overall strategy are many. As one would expect, customer demands drive final products, but 89% of industrial manufacturers say their customers and clients have an impact on their overall business strategy. Supply chain partners weigh-in, too, with 88% of CEOs planning to address social and environmental impacts of their supply chain. In addition, competitors and peers are also a focus, with a third of CEOs saying they too have a high impact on strategy.
  2. Technology and talent. Executives know Industry 4.0 has arrived and are working to invest in new innovations and train their workforce to capitalize on their investments. The survey found that 90% of industrial manufacturing CEOs plan to make changes in how they use technology to assess and deliver on wider stakeholder expectations. However, with new technology comes new skill requirements, and 76% of respondents say they are concerned about the availability of key skills to grow their business. In response, more than half of CEOs are changing their talent strategy.
  3. Measuring and communicating success. Data showed that 60% of survey respondents said innovation is the number one area where the business could do more to measure the impact and value for stakeholders. Not only are CEOs realizing they need to measure and track business success, but that they also need to communicate that success. The survey found that 68% of CEOs believe R&D and innovation has the potential to drive better engagement with wider stakeholders. Together with customer relationship management, data and analytics take the top three spots—validating smart manufacturing will be a driving force for industry leaders.

Like any industrial manufacturer, PwC’s survey findings can help metal-cutting organizations prepare for another challenging, but transformative, year. As reported in the case study, “Best Practices of High Production Metal-Cutting Companies,” sometimes this means investing in technology. Jett Cutting Service, for example, hit a record-setting 1.1 million cut parts last year and attributes the milestone to smart investments. “I would like to believe that our increase in sales is due to investing in the latest cutting technology, which increases our capacity and production capabilities,” Vice President Mike Baron said. “The newer technology also allows us to offer competitive pricing, which has led to many new customers.”

However, Jett Cutting also understands that it needs to be just as committed to its employees and its customers. The metal-cutting organization also has a strong training program for new employees, an ISO certification program to maintain high quality standards, and additional training for existing employees every time new equipment or software is purchased.

For many metal-cutting companies, 2016 certainly hasn’t been the best of years, but it also hasn’t been the worst. As PwC’s survey confirms, no one is confident about what next year will bring; however, industrial manufacturing leaders aren’t standing idle. Jett Cutting and many others are investing in new technology and training now to prepare for growth in the future.

How is your industrial metal-cutting company investing in the future?